Pagecraft

Product page template

A section-by-section outline for a single-product page. Fill each section with facts about your product, in this order, and you cover what most buyers look for before they pay.

1. Above the fold

  • Product name (what it is, in plain words)
  • One-line benefit: who it is for and what it does for them
  • Price, and any delivery cost or time
  • Main photo on a clean background
  • Buy button with a clear verb ("Buy now", "Add to cart")

2. Photos

  • 3 to 6 photos: front, back, detail, in use, scale (in a hand or next to a known object)
  • Descriptive alt text for each photo

3. Key benefits

  • 3 to 5 bullets, each a concrete fact ("carries a 15-inch laptop"), not an adjective
  • No claims you cannot prove

4. Details and specs

  • Size and weight
  • Materials and where it is made
  • Care instructions
  • What is in the box

5. Delivery and returns

  • Where you ship, how long it takes, what it costs
  • Return window and how to start a return
  • Link to the full policies

6. Questions buyers ask

  • 4 to 6 short questions with honest answers (sizing, compatibility, gifting, lead time)

7. Social proof (only if real)

  • Real customer reviews with permission, or leave this section out
  • Never invent reviews, ratings, sales counts or “as seen in” logos

8. Final call to action

  • Repeat price and buy button
  • Contact option for questions

Copy as Markdown

## 1. Above the fold
- Product name (what it is, in plain words)
- One-line benefit: who it is for and what it does for them
- Price, and any delivery cost or time
- Main photo on a clean background
- Buy button with a clear verb ("Buy now", "Add to cart")

## 2. Photos
- 3 to 6 photos: front, back, detail, in use, scale (in a hand or next to a known object)
- Descriptive alt text for each photo

## 3. Key benefits
- 3 to 5 bullets, each a concrete fact ("carries a 15-inch laptop"), not an adjective
- No claims you cannot prove

## 4. Details and specs
- Size and weight
- Materials and where it is made
- Care instructions
- What is in the box

## 5. Delivery and returns
- Where you ship, how long it takes, what it costs
- Return window and how to start a return
- Link to the full policies

## 6. Questions buyers ask
- 4 to 6 short questions with honest answers (sizing, compatibility, gifting, lead time)

## 7. Social proof (only if real)
- Real customer reviews with permission, or leave this section out
- Never invent reviews, ratings, sales counts or “as seen in” logos

## 8. Final call to action
- Repeat price and buy button
- Contact option for questions

Questions and answers

What should go above the fold on a product page?

The product name, a one-line benefit, the price with any delivery cost, a clear main photo and the buy button.

Should I add reviews if I don’t have any yet?

No. Leave the section out until you have real reviews you are allowed to show. Invented reviews mislead buyers and break platform and consumer rules.

Sources

More free Pagecraft tools